The fact is most people do not click past the first page of results in any search engine unless they are looking for something specific or doing some sort of research. If you want your business website to be getting views being in the top search engine results is extremely important.
It takes work to be at the top just like any other aspect of life. Most people think that being at the top of search results is simply a matter of paying for a program. I hate to break it to you but it is not that simple. There are a lot of things that are factored into whether you appear in search engine results and where you fall in the ranking.
Common reasons your website may not appear
- Your website has not been indexed yet by the search engine (it is new)
- Your website is not optimized for search engines
- Your keywords and tags usage
- Your website has been removed by Google or any other major search engine
Let’s investigate further…
Your website has not been indexed yet
You may wondering what it means for a site to be indexed. Indexing a website is the process of adding each individual site to Google search. The reason your website may not have been indexed on Google is because it could be new. You may have recently published your site live and Google has not had time to send its spiders (in technical world) to crawl through your website. Google spiders crawl through you site to go through links, view content, and basically build a site map to be indexed on Google. All of this is a process, that could take a week or more. If it has been longer than a couple of weeks and your site is still not indexed on Google that is where we may have some other issues.
Your website is not optimized for search engines
The process of crawling is what determines whether your website is up to par with Google. Your content, tags, keywords, and other relevant information to your website are important when your website is being crawled through. You want your website page content to match up with relevant keywords and tags so it appears in search results. If your content does not match up with your keywords, descriptions, and tags Google will consider your page not optimized.
Your keywords and tag usage
Be sure that you are using keywords and tags relevant to your content. Keywords and tags are used to help your site be more discoverable. For example, you want to use a meta tag to write a brief summary or description of your business. This paragraph will appear in the Google summary under your website name. You do not want your description to be something random that has nothing to do with what your business is or has to offer.
Your website has been removed
If your site is not optimized for search engines such as Google. You will be removed from appearing in search results in general.